Our approach covered initial research and identification of key targets. After preliminary analysis, we focused on the EU working on banking and finance and on the EU digital agenda, pitched added-value of meeting with Fintech startup and followed-up.
Our client is a financial tech service that allows retail customers to access term deposit products of our partner banks from across Europe. For our partner banks, we provide easy and scalable access to alternative funding pools at low and variable cost. The main of cooperation between us was to ensure the development of a regulatory and political framework favorable to the their business model, i.e. creating a single European market for retail/household deposits.
Our approach covered initial research and identification of key targets. After preliminary analysis, we focused on the EU working on banking and finance and on the EU digital agenda, pitched added-value of meeting with our client and followed-up. For all these meetings we are developing messaging and speaking points and providing a prebriefing and debriefing. Complimentary part of our effort is thought leadership with identifying conferences, panels and other speaking opportunities when targeted audience are present.
We successfully engaged and spread the right message amongst the correct stakeholders and interests groups on the E.U. level. We organized several meeting with the high level representatives of EU authorities to present our client business model, raise the profile of the company and establish it as a partner for a communication about the future regulation in the fin.tech area.