Barbara Fiala is an international strategist and PR thought-leader, specializing in the execution of communication, branding and positioning campaigns. She has worked with some of the world’s top political and industry leaders and brands. Barbara’s specialty is working with hi-tech, lifestyle, fine art and luxury brands.
In 2012 Barbara established her own creative and communications firm – Baobab Group. Baobab Group is an award winning creative communication agency and we help brands, leaders of industry and companies to better connect and engage with audiences through creative, integrated campaigns across traditional & social media. Our team consists of consultants with creative ideas and many years of experience in the field of communication and PR. We provide a comprehensive range of services including PR, digital communication, event management and branding.
Barbara is also a director at ART PLEASE, leading online discovery platform for blue chip fine art, headquartered in NY with offices in London, Prague and Tel Aviv.
As a global PR thought-leader, Barbara regularly contributes to international publications writing on; PR and marketing, entrepreneurship, emerging market brands going global and diversity in the media.
Previously, Barbara was a Partner at Greenberg, Carville, and Shrum Issues Management. In 2007, Barbara partnered up with AJF & Associates. Working alongside world-renowned campaign strategists, Barbara played a pivotal role in providing strategic counsel on campaign organization, strategy, positioning and messaging to clients in multiple continents, in over 85 campaigns, including heads of states, CEOs, multinational organizations, and NGOs.