A London-based communications expert, Farzana serves as a Senior Director at Baobab Group. She has extensive reporter relationships and clients have included arts and culture initiatives for Russia as well as the Ukrainian and Azerbaijani governments. Other projects include the launch of the Friends of Barisan Nasional UK with Malaysian Prime Minister Dato’ Sri Mohd Najib, Imran Khan and the PTI political party as well as the Securing Asia inaugural Homeland Security and Counter Terror Summit at Westminster. Personal profiling projects have included top surgeon Mohammad Jawad, the subject of the Oscar-winning documentary Saving Face.
From 2006 to date, Farzana served as Vice Chair of Conservative Business Relations, while high profile speaking engagements have included the Conservative Women’s Organisation at the House of Commons. She is also an advisor for the Sotheby’s Global Partnership as well as the Friends of Barisan Nasional UK, Malaysia’s ruling political party. Farzana was Advisor to the London Development Agency and Enterprise Insight on Enterprise Issues in 2006, and between 2006–08 was involved in fundraising for the Conservative party, both for Boris Johnson’s mayoral campaign and for fundraisers with Baroness Thatcher and the Rt. Hon William Hague.
She also served as a member of the Committee for the Federation of Small Businesses as well as sitting on the committee of the Institute of Directors. Farzana was previously Vice President of Club 24, an initiative that supports female parliamentary prospective candidates. Currently a trustee of the Youth Music Theatre UK (YMT), the UK’s national music theatre company for young people, Farzana is also a firm supporter of charity, and has sat on committees including the Mad Hatters Show, in aid of The Children’s Trust and the Fundraising Committee for Soham for Kids and Seva Mandir, both educational charities in India. She currently serves on the board of CARE, Pakistan’s largest educational NGO.