Shuki Duchovni leads the creative and graphic design unit for Baobab Group. He specializes in political and corporate brand campaigns, and has managed creative and branding efforts for politicians and political parties in Romania, Slovakia, Czech Republic, Bulgaria, Ukraine and Israel.
Shuki has developed a unique technique that enables him to create a full branding book in a very short time. The branding book is then translated into an online version that allows the entire campaign team (creative, spokesperson, PR, strategists, field operatives) to work on a synchronized system throughout the campaign period.
Alongside this work, Shuki receives inspiration for his political graphic designs from his work in the following areas: CEO of a boutique advertising studio; partner in a publishing firm; and restores old books and antique printing machines.